Gifts need to be relevant, or they will be forgotten. With that in mind, Gifts Less Ordinary, a Singapore-based online marketplace selling curated and personalised gifts, announced the launch of its global Corporate Gifting platform.
E-commerce sales in Southeast Asia is currently growing at an expedited pace, and is expected to have reached US$ 25 billion by 2020 according to Frost & Sullivan, bolstered by a strong demand within the B2B e-commerce space.
With the launch, corporates are now able to individually personalise each gift with an individual’s name or initials, creating a truly personal gift, whilst benefitting from a minimum order quantity of ten units, alongside real-time visibility to overall pricings and discounts. The platform built with technology partner Get Commerce, is the first-of-its-kind that connects small creative businesses to the online Corporate Gifting market.
Businesses that have partnered with Gift Less Ordinary have seen first-hand growth in demand for their products in Southeast Asia, specifically during the post-holiday lull seasons. One such business is Make Me Something Special, a UK family business specialising in bespoke personalised wooden gifts.
“When Amy approached us about joining their new Corporate site, it was a no-brainer, as we can see the demand is there and it will be amazing to have our brand showcased in front of a wider B2B audience. We are very excited to be a part of this very exciting project and are keen to see our brand grow even further across the region,” said Ben Griffiths, the founder of Make Me Something Special.
The price of each unit starts from as low as S$15, and depending on the order size, corporations can enjoy bulk discounts of up to 50%. The products available have been segmented according to the occasion and purpose of gifting, but if corporates need help deciding on a perfect gift, they can simply request a Free Bespoke Consultation.
Gifts Less Ordinary was found in 2015 by Amy Read, and has since seen a strong 400% year-on-year growth each year. The startup also has operations in Japan, Australia, Hong Kong, New Zealand and the U.S.
“Personalisation has always had its appeal and is observing an upward growth in demand in retail globally. This is at the heart of everything we do – from the products we pick to the service we provide.” said Amy Read, the CEO and founder of Gifts Less Ordinary.
“We quickly recognised the need for a corporate version of our site from the overwhelming volume of enquiries we were receiving on a weekly basis. I strongly believe businesses who embrace individual personalisation have a real opportunity to create a differentiated business proposition and increase customer loyalty and business edge,” said Amy.
Gift Less Ordinary’s corporate clientele includes a wide range of corporates and institutions, including Nanyang Academy of Fine Arts (NAFA).
“The team is very accommodating to our requests and we are very grateful for their patience. Apart from the good customer service given, we are equally impressed with the quality of the products and the speed of delivery,” said Lynn Tan, NAFA’s Alumni Relations Executive.