International luxury fashion and perfume house Givenchy has just launched in Korea.
Its first Givenchy Beauty outlet opened on 31 July at the Hyundai Department Apgujeong store in the posh neighborhood in Southern Seoul.
A Hyundai Department Store official said “Hyundai Department Store in Apgujeong has very trendy customers who have a big purchasing power. We will focus more on enhancing the competitiveness among luxury cosmetics.”
Hyundai Department Store in Apgujeong decided to strengthen imported cosmetics division by establishing exclusive perfume zone on the second basement floor in the second half of the year.
Givenchy Beauty is the French luxury brand cosmetics line launched in 1989 by Givenchy. It has outlets in the world’s top upmarket department stores including Galeries Lafayette and Le Bon Marche in France and Isetan in Japan.
It has named Shinchon, university district in Western Seoul as the site for its second outpost.
Givenchy Beauty will offer nearly 200 types of products, including makeup and skin care, as well as perfumes.
Givenchy Beauty Korea plans to offer various products from makeup products to skin care goods and perfume to engage glamorous Korean women, according to a company official.
Following the opening of Givenchy Beauty stores, Hyundai Department Store will become the first Korean retailer to offer global top five premium beauty brands including Chanel, Dior, YSL and Tom Ford. It aims to transform its Apgujeong outlet into a luxury beauty house.