Golden Goose, a prominent name in luxury footwear, has recently reinforced its direct-to-consumer sales strategy, a decision that has proved beneficial according to their recent earnings report.
For the fiscal year of 2025, Golden Goose reported a revenue of €734 million (US$858.1 million), a 15 per cent increase compared to the previous year. However, the company’s major achievement was a 21 per cent surge in direct-to-consumer sales, which now represent 81 per cent of the group’s total sales.
Silvio Campara, CEO of Golden Goose Group, expressed his pride in the company’s FY25 results. He highlighted another year of robust and stable growth for Golden Goose.
The luxury retailer added 17 new stores to its already expansive portfolio in 2025, bringing its total to a remarkable 232 stores worldwide. Sales saw an upward trend globally, with an 18 per cent increase in Europe, the Middle East, and Africa. Asia Pacific sales went up by 17 per cent, while growth in the Americas was marginally slower at 9 per cent.
2025 also saw the introduction of Chinese private equity firm HSG as a majority shareholder.
Campara expressed his delight at HSG and Temasek joining as strategic investors to further their international reach and realize their potential as a future-focused luxury brand.
Campara also discussed some of the company’s successful initiatives. These included the introduction of new sneaker models such as True-Star and Marathon Speed, store openings in locations such as Mumbai, Tokyo, London Mount Street, and Naples, and the inauguration of the Padel Arena in Milan. The CEO emphasized their commitment to merging craftsmanship, culture, and community.
Looking towards 2026 and beyond, Campara voiced his excitement about Golden Goose’s potential and his eagerness to bring more of Italy to their global community of admirers.
Golden Goose recently unveiled a new concept store in Osaka, Japan, further expanding its international presence.
What was Golden Goose’s revenue for the fiscal year 2025?
Golden Goose reported a revenue of €734 million (US$858.1 million) for the fiscal year 2025.
What percentage of Golden Goose’s total sales in FY25 came from direct-to-consumer sales?
81% of Golden Goose’s total sales in FY25 were from direct-to-consumer sales.
What are some new initiatives by Golden Goose?
Golden Goose launched new sneaker models such as True-Star and Marathon Speed, opened new stores in various international locations, and opened the Padel Arena in Milan.
