As the call for entries deadline for Taiwan’s premier international design competition, the Golden Pin Design Award, draws close, organizers have teamed up with innovative local motion graphics studio, Bito, to create an insightful call for entries promotion video.
The stunning production provides local and international entrants with invaluable insight into the concept of huaren design, or design created for and within Chinese-speaking communities, as they prepare to submit their design works by June 30, 2016.
The video, dubbed “Earth.Heaven” by Bito, explores the Golden Pin Design Award’s 2016 theme of “Heaven and Earth” (天地 or Tian Di in Chinese), which is derived from the Chinese cosmological framework of the three universal elements of Heaven, Earth, and Humanity as highlighted in the ancient Chinese divination text, I Ching (also known as the Book of Changes in English). The dot (.) in the studio’s highly abstract creation represents the huaren designer flowing between the realms of Heaven and Earth on a constant search for inspiration.
“Design exists in our everyday life, and so in turn, design exists inside these ancient concepts of Heaven and Earth,” says Keng Liu, Founder of Bito. “In Chinese culture, we emphasize that Heaven, Earth, and Humanity must coexist in harmony. We wanted to make a video that was very fluid in its motion, and this relates to the way in which deeper aspects of huaren culture are expressed in everyday life. We didn’t want to create a realistic vision of Heaven and Earth; instead, we wanted to create something very abstract that would explain this complex idea of ‘Heaven.Earth’ in a simple way.”
Bito is intimately connected to the Golden Pin Design Award. In 2015, the undeniably successful studio took home five coveted Golden Pin Design Award Design Marks for their work for Acer, TedxTaipei, TedxTianhe, Planet Gift International, and their own animated company Chinese New Year message. Despite also being honored by numerous leading international award organizations, receiving recognition from the huaren community was particularly inspirational. “The criteria for the Golden Pin Design Award is born from the huaren perspective, which makes this award very special and very different to other design awards,” says Liu.
