Skip to content
General

Google helps you remember what you searched for with search terms chip feature

By Minjun Park
1 min read
Google App
Google App
In this article (5)

Last year, Google updated the tab overview in Chrome with a nifty Grid Layout. Now comes another improvement to the search experience of the browser. The new feature, still in an experimental phase, adds a little search term chip on each tab in the preview screen showing the term you’ve used to get there.

To activate the new feature, you should head to the chrome://flags page (type it in the address bar) and search for the Tab Grid Layout field. Tap on it and choose Enabled Search term chip from the drop-down menu. You have to Relaunch the browser to activate the change. After you complete these steps, whenever you perform a search through Chrome’s address bar, the search term will appear on the thumbnail for the tab of the page you opened. The feature works with other search engines as well, as long as you’re using the Chrome browser.

The little term chip appears at the bottom of the thumbnail when you tap on the tab switcher icon. If you tap on the search term itself, you will go back to your search results on Google. This feature can be extra useful if you like to open dozens of tabs in Chrome and sometimes wonder what brought you to a specific page.

Questions & Answers

Q.

How do I activate this new search term chip feature in Chrome?

A.

To activate the feature, type chrome://flags into the address bar, find 'Tab Grid Layout', and choose 'Enabled Search term chip' from the drop-down menu. You must then relaunch the browser.

Q.

What is the primary benefit of having a search term chip on each tab?

A.

This feature can be very useful for users who open many tabs in Chrome. It helps them remember the specific search term that led them to a particular page, clarifying the purpose of each open tab.

Q.

Does this feature only work with Google searches, or with other search engines too?

A.

The feature works with other search engines as well. As long as you are using the Chrome browser, the search term chip will appear on the tab thumbnail, regardless of the search engine used.

Q.

Where exactly does the search term chip appear on the tab thumbnail?

A.

The little term chip appears at the bottom of the thumbnail. This happens when you tap on the tab switcher icon to view your open tabs in the preview screen.

Reader pulse

Is Google's search chip a useful feature?

23,820 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready