Guess sub-brand Guess Jeans will launch in India through a long-term franchise agreement with Tata Group’s multi-category e-commerce platform, Tata CLIQ.
As part of this collaboration, Tata CLIQ will become Guess Jeans’ exclusive retailer in India, growing its retail footprint through brick-and-mortar stores and digital storefronts.
According to the brand, the collaboration between Guess Jeans and Tata CLIQ will be critical in extending distribution channels and supporting Guess Jeans’ ambition to expand its store network nationwide.
“As the next step in our global growth initiative for Guess Jeans, we expect a rapidly expanding and prosperous partnership with Tata CLIQ, which is part of the Tata Group in India,” said Nicolai Marciano, chief new business development officer, Guess Inc.
“Our brand’s legacy, heritage, and innovative outlook on denim, paired with the local knowledge and expertise of Tata Group, ensure a strong and enduring partnership.”
Guess Jeans is a West Coast lifestyle brand founded by Nicolai Marciano. The brand offers a full line of core basics, concentrating on denim, that captures Guess’s spirit.
Last year, Tata announced it would postpone the plans to open m
