GUESS? Inc. is bringing its California-based denim lifestyle label, Guess Jeans, in India.
The move comes as part of a long-term strategic franchise partnership with Tata Group’s multi-category e-commerce platform, Tata CLiQ, operated by Tata UniStore Limited.
Under the partnership, Tata CLiQ will serve as the exclusive retailer for Guess Jeans in India, offering the brand’s products through both physical stores and online platforms. The collaboration is aimed at establishing an omnichannel presence, providing Indian customers with seamless access to the latest collections.
The partnership is expected to drive significant growth for Guess Jeans by expanding its retail footprint across the country.
