Irish stout brand Guinness has launched a limited-edition range of branded thermals ahead of winter.
The new garments feature the famous ‘Guinness Harp’ pattern and are made from 100-per-cent merino wool to keep “punters warm at the pub”.
In addition to the new thermals, the brewery launched a weather platform, The Brewery of Meteorology, designed to alert consumers of the ideal “Guinness-drinking conditions“.
Collin Fassnidge has been appointed as meteorologist and the platform – which will provide an up-to-date weather forecast using live data – is geo-targeted so consumers can know when the weather is perfect for a winter pint.
“As the weather gets cooler, there’s nothing better than rugging up and enjoying a Guinness,” shared Fassnidge.
“I’ll be keeping an eye on the temperature this winter, and when it drops, I hope to see plenty of Guinness fans donning their Guinness thermals and heading to a cosy pub to enjoy a pint.”
The Guinness thermal range is available to win via the competition via the Brewery of Meteorology platform.