Havaianas has best quarter in a decade as China sales surge

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Havaianas’ global expansion — prioritizing Europe, China, and the U.S., in addition to Brazil — remains on a strong path. The world market leader in open footwear delivered revenue growth in all regions, including distributors. Outside Brazil, net revenues in constant currency reached R$317.9 million (~US$59.2 million) in 1Q21, climbing 27% year-over-year. Volume increased 34.3% in the period to 7.9 million pairs/pieces. At 24%, EBITDA was 16 p.p. higher than a year earlier.
On May 3, Havaianas brand owner Alpargatas announced the acquisition of technology startup company ioasys to boost the Havaianas brand growth, with global expansion, acceleration of online sales, and extension of the product portfolio as its pillars. Acquired company ioasys has a proven track record of success in end-to-end digital solutions and a strong culture centered on user experience.
In the so-called Big Bets, or priority markets, year-over-year growth in net revenues in constant currency reached 26% in Europe, 13% in the U.S., and 736% in China in 1Q21. All these markets also saw margin gains.
“Havaianas is stronger than ever, inspired by people in Brazil and around the world. The brand has expanded globally, accelerated online sales, and broadened its portfolio with innovation and sustainable technologies. We take pride not only in our ability to expand revenues and profits, but also to support society in the fight against the pandemic and in socio-environmental causes. We are on the right track to capture the full potential of Havaianas,” says Beto Funari, CEO of Alpargatas, owner of Havaianas, a brand that is present in more than 130 countries. The Brazilian multinational disclosed earnings on Monday, May 3.
After a solid performance in 2020, the company had its best first quarter in a decade, delivering expanding revenues, margins, and EBITDA. Consolidated net revenues climbed 32.7% year-over-year to R$901.3 million (~US$168 million). Recurring EBITDA totaled R$158.7 million (~US$ 29.6 million), almost double the figure seen in 1Q20. Recurring net income increased 73.3% year-over-year to R$135 million (~US$25.1 million). These results supported cash generation of R$237 million (~US$44 million), and the company ended the quarter with a financial position of R$698 million (~US$130 million).
Questions & Answers
Q.Which specific markets were identified as 'Big Bets' for Havaianas' growth strategy?
Which specific markets were identified as 'Big Bets' for Havaianas' growth strategy?
The 'Big Bets' or priority markets for Havaianas were Europe, the U.S., and China. These markets saw significant year-over-year growth in net revenues in the first quarter of 2021.
Q.What was the main reason for the acquisition of the technology startup ioasys by Havaianas' owner, Alpargatas?
What was the main reason for the acquisition of the technology startup ioasys by Havaianas' owner, Alpargatas?
Alpargatas acquired ioasys to boost the Havaianas brand's growth, specifically by accelerating online sales, expanding globally, and extending the product portfolio. Ioasys is known for digital solutions and user experience.
Q.How did Havaianas' sales performance in China compare to its other key markets in the first quarter of 2021?
How did Havaianas' sales performance in China compare to its other key markets in the first quarter of 2021?
China saw a dramatic year-over-year net revenue increase of 736% in the first quarter. This significantly outpaced growth in Europe at 26% and the U.S. At 13%.
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