HBX announces an official partnership with G-SHOCK

HBX announces an official partnership with G-SHOCK for their 35th Anniversary pop-up starting 30th June at SHOP B30, LANDMARK MEN, LANDMARK ATRIUM, 15 Queen’s Road Central, Hong Kong.

The G-SHOCK 35th Anniversary Pop-up will display an array of G-SHOCK’s 35th Anniversary collection, which has re-imagined the first G-SHOCK ORIGINAL DW500C from 1983.

Model DW-5000MD, one of the 5 newest collections, is specially collaborated with the fashion brand MADNESS.

To bring out G-SHOCK’s youthful and trendy designs at all times, the store is designed to accommodate the stylish mix of its old and new models displaying 44 highly collective watches throughout history together on the acrylic wall aside, along with a series of display blocks to showcase the current 5 newest models at the storefront.

In addition, a highlighted installation is placed at the centre of the store, built from a range of vintage TV’s from the 80s, displaying a series of branded showreels, and nicely placed on top of a set of concrete sculptures at the bottom to indicate a comeback of the classic vibe.