The Melbourne-based Mexican fast-food chain, Hecho En Mexico, has made moves to broaden its horizons into the retail market by introducing two of its most popular dishes in ready-to-heat packs.
The launch, resulting from a collaboration with cooked-protein provider Country Cooked, includes two of the chain’s fan favorites: Hecho En Mexico Chicken Fajitas and Hecho En Mexico Pulled Pork Tacos. The chicken fajitas consist of a 12-hour marinated chicken fajita mix, while the pulled pork tacos feature seasoned Mexican pulled pork.
The convenient packs are inclusive of six flour tortillas and tomatillo salsa. Customers need only add shredded cheese and lime to have a well-rounded meal ready in under 20 minutes.
Since making its first appearance in Fitzroy, Melbourne back in 2013, Hecho En Mexico has experienced rapid growth, resulting in the opening of over 20 restaurants across Australia.
Loui Marcocci, the co-founder of Country Cooked, expressed his optimism about this new venture. According to him, this partnership illustrates the increasing opportunities for fast-service restaurants to venture into the retail sector.
Marcocci highlighted that Hecho En Mexico had already been utilizing Country Cooked’s products in its restaurants. He expressed how this move is mutually beneficial, extending the brand’s reach to retail consumers and offering fans of the restaurant the convenience of purchasing their favorite dishes at their local Coles supermarket.
The new Hecho En Mexico range is currently accessible at Coles supermarkets nationwide.
What is Hecho En Mexico’s new venture?
Hecho En Mexico, in collaboration with Country Cooked, is launching two of its popular dishes in ready-to-heat packs for retail.
What dishes are included in the ready-to-heat range?
The range includes the Hecho En Mexico Chicken Fajitas, a 12-hour marinated chicken fajita mix, and Hecho En Mexico Pulled Pork Tacos, made with seasoned Mexican pulled pork.
Where are the ready-to-heat packs available for purchase?
The ready-to-heat packs are available at Coles supermarkets nationwide.
