Hermes, the renowned French luxury brand, has announced the reopening of its renovated store at Bangkok’s IconSiam mall. The new upscale space responds to the rapidly increasing demand for luxury retail in Thailand’s capital city.
The Hermes boutique in IconSiam, initially introduced in 2018, is one of three Hermes outlets in Bangkok. The redesigned store features a double-height layout, accentuated by a full-glass facade that presents a scenic view of the Chao Phraya River.
The store now houses all 16 categories of the French luxury brand’s offerings. The first floor of the store displays women’s silk and jewelry, men’s silk, beauty products, ready-to-wear apparel, and footwear. The ground floor is designated for watches, jewelry, equestrian items, leather goods, and homeware.
The renovation process was spearheaded by the esteemed Paris-based architecture firm RDAI. The updated design thoughtfully integrates local Thai craftsmanship, showcased through rattan columns and bespoke carpets, creatively representing the flow of the nearby river.
The revamped store also features curated artwork selections from the Emile Hermes collection and contemporary photography, including “Nocturne 3” by Marie Joubert. Additionally, the store exhibits rattan-and-metal horse sculptures crafted by Thai artist Terawat Teankaprasith.
The reopening of this Hermes store signals the brand’s ongoing expansion in Thailand’s luxury sector. It underscores the targeting of Bangkok’s affluent consumers and the city’s burgeoning tourist traffic by international luxury brands.
What does the redesigned Hermes store in Bangkok’s IconSiam mall entail?
The store has a double-height layout with a full-glass facade overlooking the Chao Phraya River. It houses all 16 categories of Hermes products, with different sections of the store dedicated to different types of goods.
Who was responsible for the redesign of the store?
The Parisian architecture firm RDAI led the redesign of the store, incorporating local Thai craftsmanship in the form of rattan columns and custom carpets.
What does the reopening of this store signify for the Hermes brand?
The reopening highlights Hermes’s continued expansion in Thailand’s luxury retail sector, targeting the city’s high-spending consumers and growing tourist traffic.
