In a grand unveiling that is sure to turn heads, Hermès has launched its newly relocated and expanded store within the Galleria department store at Apgujeong Rodeo in Gangnam, South Korea. This West Hall location shines as a beacon for luxury, showcasing all sixteen of the brand’s crafts in a lively and contemporary setting.
The store’s façade is a stunning display itself, featuring anodized metal stripes that draw inspiration from South Korea’s traditional Dancheong decorative art. A fusion of ancient motifs and sleek modernity sets the tone for what lies inside.
Once inside, guests are greeted by a vibrant environment where the layout is as striking as the products. A central silk section serves as the heart of the store, flanked by meticulously organized sections dedicated to men’s and women’s fashion, leather goods, jewelry, watches, and home and equestrian collections — all enriched by a palette of cheerful pastels that invites exploration.
The architectural vision comes courtesy of the Parisian design agency RDAI, seamlessly blending heritage with modern aesthetics. Notably, the store includes locally crafted elements like elegant silk walls and pleated paper lighting designed by Jungmo Kwon, adding a distinct Korean touch to the luxurious experience.
Art enthusiasts will find themselves delighted as well, with a selection of artworks from Hermès collections and contemporary artisans such as Mamadou Cissé and Jan Bajtlik adorning the space. The artistic narrative extends to the store’s window displays as well, where the 2025 theme “Drawn to Craft,” curated by Korean artist Miju Lee, invites passersby to reflect on creation and memory through the lens of everyday moments.
What is the significance of the store’s design elements?
The store’s façade features anodized metal stripes inspired by South Korean Dancheong, showcasing a blend of traditional artistry with modern design, which resonates with local culture while enhancing the luxury experience.
Who was involved in the store’s design?
The store was designed by the Parisian agency RDAI, incorporating unique local elements crafted by Jungmo Kwon, which enrich the Hermès aesthetic with a distinctly Korean flair.
What is the theme of the 2025 window displays?
The theme “Drawn to Craft,” spearheaded by Korean artist Miju Lee, creatively explores the concepts of creation and memory, encouraging viewers to find significance in everyday moments.
