H&M launches on Shopee in Singapore and Malaysia
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H&M has launched an online store on Shopee in Singapore and Malaysia in preparation for its Super Brand Day.
H&M’s engagement with e-commerce platform Shopee is part of the company’s continued efforts to digitalize and provide customers with an optimal omnichannel experience, intending to give them a more “flexible and meaningful” shopping experience that matches their changing demands. With H&M’s presence on the platform, more customers can access the brand’s offer of fashion and quality at the best price in a sustainable manner.
H&M also celebrated its first Super Brand Day on Sunday in Malaysia; another one will be held on Thursday, September 28 in Singapore.
“With its strong presence in Singapore and Malaysia, Shopee complements and strengthens our existing network of physical stores, digital stores at hm.com, as well as marketplaces,” said Oldouz Mirzaie, MD of H&M South Asia.
“We see a great opportunity for our brand to grow on this platform and further our vision of democratizing sustainable fashion by meeting our customers where, when, and how they choose.”
Customers can now shop the whole spectrum of H&M’s fashion offers, including the trendy and bold pieces from the brand’s Fall/Winter collection, in the ladies, divided, mens and kids categories.
Questions & Answers
Q.What is the primary reason H&M has launched on the Shopee platform?
What is the primary reason H&M has launched on the Shopee platform?
H&M's engagement with Shopee is part of their ongoing efforts to digitalise and offer customers an optimal omnichannel experience. This aims to provide a more flexible and meaningful shopping experience that meets evolving demands.
Q.When will the next Super Brand Day for H&M on Shopee take place?
When will the next Super Brand Day for H&M on Shopee take place?
Another Super Brand Day for H&M will be held on Thursday, September 28 in Singapore. The first event already took place on Sunday in Malaysia.
Q.How does H&M expect its presence on Shopee to benefit the brand?
How does H&M expect its presence on Shopee to benefit the brand?
H&M sees a great opportunity for brand growth on this platform. It complements and strengthens their existing network of physical stores, digital stores, and marketplaces, furthering their vision of democratising sustainable fashion.
Q.Which categories of H&M's fashion offer are available to customers on Shopee?
Which categories of H&M's fashion offer are available to customers on Shopee?
Customers can shop the whole spectrum of H&M's fashion offers, including pieces from the Fall/Winter collection. These are available in the ladies, divided, men's, and kids categories.
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