Following closely on the heels of Abercrombie & Fitch’s entrance into the Philippine market, Hollister, the popular American lifestyle brand, has also opened its doors at the SM Mall of Asia.
The grand unveiling was made possible through a collaboration with PT Mitra Adiperkasa Tbk (MAP). MAP is an Indonesian lifestyle retail giant that holds the reins of more than 150 global brands under its umbrella.
Hollister, renowned for its relaxed, eclectic style influenced by Californian casual chic, will be offering a wide array of clothing options. Customers can look forward to browsing through a diverse assortment of denim, dresses, woven tops, shorts, and other accessories.
Expanding its reach further, Hollister is also launching its Summer Essentials collection for kids. This range boasts of lightweight garments, tailor-made for active children and designed with warm weather in mind.
Representatives for Hollister expressed their eagerness to introduce the brand’s unique fashion sense to the Filipino market. “We couldn’t be more excited to introduce Hollister’s unique vibe to the Philippines,” shared Steven Sare, the MD of Apac for Hollister.
He added, “The energy in this country is truly phenomenal, and our partnership with MAP has allowed us to create an immersive space where customers can fully experience our brand’s youthful clothing line, designed to capture moments, create memories, and promote an unapologetic self-expression.”
In addition to Hollister and Abercrombie & Fitch’s recent launches, MAP is also reviving the presence of Marks & Spencer in the country.
What is Hollister’s style influence?
Hollister’s style is heavily influenced by California’s casual and relaxed fashion.
Who facilitated the launch of Hollister in the Philippines?
The launch of Hollister was facilitated by PT Mitra Adiperkasa Tbk (MAP), an Indonesian-based lifestyle retailer.
What else is Hollister introducing in the Philippines apart from its standard clothing line?
Apart from its standard clothing line, Hollister is also introducing its Summer Essentials collection for children in the Philippines.
