Is your retail business struggling with growth and in need of some attention? Do you want to know how you can use Twitter to grow your business?
Growing a business can be incredibly demanding and very difficult. Many business owners are not even sure what to do when it comes to marketing or how to market correctly. Marketing a business can be very expensive and time-consuming, especially if you don’t know what you are doing, however, the internet and social media have changed this.
These days you will find many big brands using social media for marketing purposes and Twitter is a popular choice. Some of them invest in different growth services and buy Twitter followers to speed up the process and raise awareness about their brand quickly. Others turn to companies like Media Mister which claim to help with all kinds of different social media growth features. Whatever option you go for, if you are looking to grow your business, Twitter is a great place to start, and here’s why.
Always Use Hashtags
In recent years more and more businesses have started making use of the very popular social media platform Twitter because it can be incredibly helpful when it comes to growing your business and creating more brand awareness. Twitter is one of the best ways to market your business to a much larger audience and a great way to do this is through the use of hashtags.
Hashtags are a very underrated tool that Twitter and most social media platforms have to offer, and many people don’t know how to use them correctly. When using Twitter to grow your business hashtags crucial and something that you shouldn’t miss out on. They are a great way to extend the reach of your content to a much larger part of your target audience.
Hashtags allow you to extend your reach within a niche and gain the attention of more users. You could also use hashtags that are personalized to your account or your campaigns and this is also a great way to keep track of analytics and know how well your content is doing.
Engage With Followers
The next way that Twitter can be used to help to grow your business is the fact that you can actively engage with your followers and your customers, and this is something that people enjoy. Twitter is a social media platform that requires you to be social. Unlike other advertising methods which are directed at someone, this kind of advertising allows for your content to be directed to someone and allows for them to engage back with you.
Engagement is one of the key elements of social media marketing and is something that makes social media marketing one of a kind. Twitter offers many ways for you to engage with your followers from liking to sharing to commenting and so much more and there are so many benefits that come along with doing this.
More visuals
When Twitter first launched it was a very simple platform where you could only post tweets that had words in them, and you were limited to a certain number of characters however as the years have gone by and Twitter has noticed that more and more businesses are making use of the platform a way for them to cater to both businesses and individuals was to introduce the use of visuals.
As a business, you should take advantage of this ability and include visuals in your content at every chance you get. There are so many tweets on everyone’s timeline that you need to find a way to capture their attention and posting captivating content means using visuals like videos, pictures, or even GIFs.
Tweet Often
Twitter is an incredibly fast-paced platform where the lifespan of a tweet is typically between 12 to 14 minutes. After this time your content will not receive much engagement and therefore is non-existent.
A great way to move past this and solve this problem is to tweet as often as possible to ensure that you always have content flowing out and always have something for people to see. Tweeting on the hour may seem like a lot but it is a great way to get noticed and for your business to succeed on the platform.
Timing Your Posts
Last but not least you need to pay attention to the timing of your tweets. Following on from the previous point where your tweets have a time frame in which they are relevant, timing your posts is incredibly important so that you can reach your target audience when they are most active.