Online sneaker and streetwear retailer Hypebeast has opened a pop-up store in Hong Kong in collaboration with photography partners Places + Faces.
Located in the basement of The Landmark, the Hypebeast pop-up will trade until September 27, featuring limited-edition merchandise with regular updates, and photos from the Places + Faces pair, Londoners Imran Ciesay and Solomon Boyede.
Popularly known as Ciesay and Soulz, the pair have built an online following for photographing famous rap stars and hip-hop singers, including Kanye West and Kohh.
“We’re constantly keeping our eyes and ears on what’s cool and trending, and showcasing different inspiration in this culture,” said Hypebeast founder Kevin Ma.
“We want to bring the energy of P+F, a brand we always admired and respected, turning that personality into a firsthand experience and space for more people.”
Hypebeast, now 12 years old, announced recently it planned to launch Hypekids for children as part of an ambitious growth plan following its listing last year.
The company’s five-year-old e-commerce arm HBX curates some 300 streetwear brands and may expand into its own label range.
“We’re always motivated by the ambition to create something tangible, that is quality and about something we care for,” Ma said in an interview.