Hyundai Duty Free recently announced the launch of an artificial intelligence (AI) powered beauty analysis zone at its Trade Centre location in Seoul, South Korea. The innovative space, known as ‘AI Beauty Trip’, offers customers unique, personalized skincare and makeup advice through cutting-edge digital tools.
Situated on the ninth floor of the Trade Centre, the AI Beauty Trip will be operational until April 15th. The zone features two AI-powered devices that provide a sophisticated level of personalization for customers.
The ‘Makeup AI’ device, a standing unit, uses photo imaging technology to analyze a patron’s facial structure, proportions, and individual color tones. Its counterpart, the ‘Skin Pro AI’, is a mirror-style device designed to evaluate skin conditions. It assesses factors such as pore size, oil levels, wrinkles, and signs of skin aging.
After customers have undergone these detailed assessments, they can access a comprehensive diagnostic report and tailored product suggestions by scanning a QR code displayed on the screen.
Hyundai Duty Free has confirmed that 36 beauty brands participating in the store are integrated with this system. This means that customers have access to information on approximately 800 distinct products, helping to generate highly personalized product suggestions.
In addition, customers spending at least US$50 on beauty products from participating brands at the Trade Centre store will receive a prepaid gift card worth 10,000 won. This gift card can be used immediately, offering an extra incentive for customers to engage with the AI Beauty Trip experience.
This latest initiative from Hyundai Duty Free highlights the retailer’s commitment to integrating advanced technology with traditional in-store shopping experiences. As competition within the duty-free retail sector intensifies, and consumer preferences continue to evolve, such innovative approaches aim to boost customer engagement and satisfaction levels.
What is the ‘AI Beauty Trip’ initiative?
The ‘AI Beauty Trip’ is an AI-powered beauty analysis zone at Hyundai Duty Free’s Trade Centre store in Seoul. It offers customers personalized skincare and makeup advice through innovative digital tools.
What are the ‘Makeup AI’ and ‘Skin Pro AI’ devices?
The ‘Makeup AI’ is a stand-type device that uses photo imaging technology to analyze facial structure, proportions, and color tones. The ‘Skin Pro AI’ is a mirror-style device that evaluates skin conditions such as pore size, oil levels, wrinkles, and signs of aging.
What incentive does Hyundai Duty Free offer customers who engage with the AI Beauty Trip experience?
Customers spending at least US$50 on beauty products from participating brands at the Trade Centre store will receive a prepaid gift card worth 10,000 won. This gift card can be used immediately.
