In a significant move within the retail industry, Harman International, owned by Samsung, has announced the acquisition of the consumer audio division of Masimo for $350 million. This strategic acquisition aims to enhance Harman’s already formidable presence in the premium audio sector, bringing iconic brands such as Bowers & Wilkins, Denon, and Marantz into its expanding portfolio.
Harman has long been recognized for its high-quality audio solutions, and this acquisition marks a crucial step in solidifying its position as a global leader in consumer audio. The new addition will be integrated into Harman’s existing lifestyle division, capturing a share of a market projected to grow from $60.8 billion in 2025 to $70 billion by 2029.
“This acquisition represents a strategic step forward in the expansion of HARMAN’s core audio business,” said Dave Rogers, President of Harman’s Lifestyle division. “By combining our extensive array of world-class audio brands, we aim to deliver enhanced value and varied choices for consumers.”
The integration of Masimo’s audio brands is anticipated to have a significant impact on Samsung’s product lineup, from smartphones to smart TVs. With expertise in audio tuning already in place for Samsung devices, the acquisition could lead to noticeable enhancements in sound quality across various platforms.
Harman plans to finalize the acquisition by the end of this year, promising consumers an improved auditory experience backed by the advanced technology of both Masimo and Harman’s enduring legacy.
This acquisition not only amplifies Harman’s brand presence but also reshapes the landscape of consumer audio retail. As the market expands, consumers can anticipate a greater diversity of high-quality audio products, likely leading to a surge in demand for premium audio solutions.
