It is the global chain’s first outlet in Singapore and the third in Southeast Asia. On the mall’s second floor, its products range from cosmetics to food and household wares. Online buyers can also pick up their products at the store.
BigBox says the store is an initiative by the South Korean government to promote the nation’s goods internationally. I’m Startice also has outlets in China, Indonesia, the US and Vietnam.
Many cosmetic brands not available in other Singapore shops feature at I’m Startice, such as Dr Young, Klayuu and Mogong Dodook, reports Yahoo! Lifestyle.
Beauty and food products are among the store’s bestselling items, says store manager Jenna Sim.
