India’s life insurance industry is experiencing quite the twist, as it reported a year-on-year premium growth of 12.7% in May, bringing the total premiums to a substantial Rs30,463.2 crore. This surge is a welcome improvement from April’s 8.4% growth, although it falls below the impressive 15.1% growth seen in May 2024, largely influenced by the revised surrender value regulations introduced in October 2024.
However, in an unexpected turn of events, the number of life insurance policies sold plummeted by 10.4% during the month. The segment of individual non-single policies suffered a particularly steep decline of 10.5%, totaling at 16.7 lakh. While these figures may sound ominous, private insurers managed to thrive in the individual non-single premiums category. In contrast, the Life Insurance Corporation of India (LIC) faced a 7.8% decrease in this sector. Evidently, private players are enjoying a sweet spot, propelled by a growing preference for higher-value policies.
Amidst this backdrop, the Annual Premium Equivalent (APE) showcased a remarkable uptick of 14.4% in May, compared to a 12.0% rise in May 2024. Over the period from May 2023 to May 2025, the industry’s APE has grown at a steady 13.2% compound annual growth rate (CAGR), with private insurers outpacing LIC at 13.8% versus LIC’s 12.4%. On the other hand, the growth of Unit Linked Insurance Plans (ULIPs) remains subdued, primarily due to market volatility, while group business has become the standout performer this May.
Looking ahead, industry analysts predict that insurers will intensify their focus on agency channels, especially as banks increasingly prioritize deposit mobilization. Upcoming regulatory changes, such as the proposed Insurance Amendment Act and the Bima Trinity initiatives, are seen as catalysts for market expansion. CareEdge Ratings optimistically forecasts the industry could achieve an annual growth rate of 10% to 12% over the next three to five years, buoyed by innovations in product offerings and enhanced distribution strategies. And who knows? With such promising growth, life insurers might soon find themselves in a healthy competition for policyholder affection!
What was the growth percentage of life insurance premiums in May? The life insurance industry experienced a growth of 12.7% in May, reaching a total of Rs30,463.2 crore.
How did private insurers perform compared to LIC? Private insurers saw growth in individual non-single premiums, while LIC recorded a 7.8% decline in this segment.
What future growth is projected for the life insurance industry? CareEdge Ratings projects a yearly growth rate of 10% to 12% for the industry over the next three to five years, largely driven by private sector expansion and product innovation.
