A statement from the Indonesian Embassy in Copenhagen received by Antara here on Monday stated that Indonesia’s participation in the Travel Show is part of its efforts to promote the country in non-traditional markets, which is expected to increase the number of tourists from Denmark and other Scandinavian countries to Indonesia.
Currently, the number of Danish tourists visiting Indonesia is about 30 thousand. Meanwhile, about 120 thousand people from Northern Europe visit Bali, Lombok (West Nusa Tenggara), Java, and Sumatra.
At the exhibition, the Indonesian Embassy promoted Indonesian dishes that have been widely known in the world, such as fried rice (nasi goreng), fried noodles, rendang (spicy beef made using various spices, including coconut milk), and Indonesian coffee. The embassy also presented several Indonesian chefs to demonstrate the cooking to a number of businessmen and importers, who are engaged in business in Denmark.
The involvement of businesses in the travel show is expected to improve business-to-businesses deals, increase travel packages sales, and expand the network of cooperation between Indonesian and Danish businessmen.
Danish Travel Show is the largest annual travel exhibition in Northern Europe participated by about 1 thousand participants from 42 countries and attended by more than 65 thousand visitors from Denmark and other European countries. In 2016, the event was attended by some 4 thousand tourism businessmen, 1,196 exhibitors from 51 countries, 11 airlines, and 80 travel agencies.
