Indonesia-based fashion brand, Buttonscarves, has recently established its premiere standalone store in Singapore. The new outlet is conveniently situated in the bustling Jewel Changi Airport.
Located on Basement 1 of the complex, this boutique showcases the label’s renowned scarves and brooches. Each item is elegantly displayed in packaging that is perfect for gift-giving. Additionally, the establishment carries exclusive Jacquard Voile scarves, a unique product line that can only be found at this Jewel location.
Linda Anggrea, CEO of Buttonscarves, commented on the brand’s new venture. She noted that Singapore’s position as a regional hub with significant global reach permits the brand to interact with both local communities and international tourists. This strategic location places Buttonscarves at the center of Southeast Asia’s dynamic fashion scene.
To coincide with the store’s opening, Buttonscarves has launched the Singapore 2 Series. This novel line is a joint collaboration with the Singapore Tourism Board. The collection, featuring 16 different color variations, is an ode to the city’s cultural diversity and contemporary energy. Two color shades are exclusive to the Jewel Changi Airport store, enhancing the uniqueness of the collection.
Buttonscarves was established in 2016 and is recognized as a modest fashion and lifestyle brand under the Modinity Group. The brand currently operates over 50 stores spread across Indonesia, Malaysia, and Singapore.
What products does Buttonscarves sell in its new Singapore store?
The store showcases the brand’s signature scarves and brooches. It also offers exclusive Jacquard Voile scarves only available at this location.
What is special about the new Singapore 2 Series collection?
The Singapore 2 Series, created in collaboration with the Singapore Tourism Board, reflects the city’s cultural diversity and modern energy. It features 16 different color variations, including two shades exclusive to the new store.
How many stores does Buttonscarves operate?
Buttonscarves, under the Modinity Group, operates more than 50 stores across Indonesia, Malaysia, and Singapore.
