Joko Widodo, President of Indonesia, participated in the grand opening ceremony of Indonesia Convention Exhibition, officially launching Indonesia’s newest trade fair and convention center. Indonesia Convention Exhibition was built by PT. IIE (Indonesia International Expo), a joint venture between Sinar Mas Land and Kompas Gramedia Group, Indonesia’s leading real estate developer and the country’s leading media enterprise, respectively. Deutsche Messe AG, one of the world’s largest trade fair companies, operates the facility.
Indonesia Convention Exhibition is a 22-hectare project located in BSD City in the South Tangerang district. After stage one of construction, Indonesia Convention Exhibition currently offers 116,000 square meters of display area for events of all sizes. Attributes such as strategic location; capacity for hundreds of thousands of people; a large, user-friendly parking area; convenient transportation connections; and eco-friendly and energy-efficient infrastructure set new standards in the Indonesian exhibition landscape.
Mark Schloesser, President Director of Deutsche Messe Venue Operations, said, “ICE features 10 exhibit halls on 50,000 square meters, 50,000 square meters of outdoor display area and a 4,000-square-meter convention center with 33 meeting rooms. With a broad range of facilities and world-class service, ICE fulfills the needs of all event organizers and represents the largest exhibition and convention center in South East Asia. Indonesia can be proud to be home to this international attraction.
Deutsche Messe AG
With revenue of 280 million euros (2014), Deutsche Messe AG ranks among the world’s ten largest trade fair companies and operates the world’s largest exhibition center. In 2014, Deutsche Messe planned and staged 134 trade fairs and congresses around the world – events which hosted more than 41,000 exhibitors and 3.6 million visitors. The company’s event portfolio includes such world-leading trade fairs as CeBIT (IT and telecommunications), HANNOVER MESSE (industrial technology), BIOTECHNICA (biotechnology), CeMAT (intralogistics), didacta (education), DOMOTEX (floor coverings), INTERSCHUTZ (Rescue, fire prevention, disaster relief, safety and security), and LIGNA (wood processing and forestry). With about 1,200 employees and a network of 66 representatives, subsidiaries and branch offices, Deutsche Messe is present in more than 100 countries worldwide.
Indonesia International Expo (IIE)
Indonesia Convention Exhibition was built to promote further growth in Indonesia’s MICE (meetings, incentives, conferences, events) industry. To realize the project, Sinar Mas Land and Kompas Gramedia Group established a joint venture, PT. IIE (Indonesia International Expo), to manage the 22-hectare development in BSD City, South Tangerang. The newly opened 220,000-square-meter first phase includes Indonesia Convention Exhibition as well as a 4-star hotel with 295 rooms and parking facilities. Additional hotels, office buildings and additions to Indonesia Convention Exhibition will follow in the second stage of construction.
Sinar Mas Land
Sinar Mas Land is a leading property developer in South East Asia with more than 40 years’ experience in Indonesia. Sinar Mas Land is listed on the Indonesian Stock Exchange with the name PT. Bumi Serpong Damai Tbk (BSDE). With more than 50 large-scale projects in Indonesia plus 10,000 hectares of land holdings, Sinar Mas Land is recognized as the biggest and best-known property developer in Indonesia.
