The gaming market is extremely diverse and to be successful, it should engage not only first-class experts but avid players and governmental systems as well. In this regard, Poland is fertile land. First of all, it has almost 450 development companies that create all types of games: from small mobile apps to AAA blockbusters. 96% of these games are exported abroad.
More than 15 million Polish people gamble, so there is always a demanding sales market waiting for local games. In addition, the educational system in Poland pays much attention to mathematics and exact sciences which leads to a huge interest in programming and a big number of skilled developers. According to the Polish Agency for Enterprise Development, the local video game market is worth 470 million euros and the number is constantly increasing. This makes เว็บพนันออนไลน์ถูกกฎหมาย and video games a great niche for investments if you consider the Polish market. More information is below.
CD Projekt Red: the industry leader
If you think about Polish gaming developers, CD Projekt Red will surely come to your mind. It is well known not only in Poland but in other parts of the world as well. The company is based in Warsaw and is considered the most valuable game developer with an $8.12 billion market capitalization. Just think of it: over the past decade, it has reached a 21,000% return on investment.
It was CD Projekt Red that gave way to other companies developing RPG games. This studio stands behind the famous The Witcher series and its spin-off. This game is based on an extremely popular fantasy novel by Andrzej Sapkowski who was born in Poland as well. The first game was introduced in 2007 and the number of sold copies has reached 40 million.
Mateusz Tomaszkiewicz, one of the lead designers at the Witcher 3: Wild Hunt made his way to the Forbes 30 under 30 as one of the most talented and skilled professionals in the industry. In total, CD Projekt Red employs over 500 experts.
eSports Development in Poland
Those who are considering the Polish gaming market should pay attention to another segment that is gaining popularity at a break-neck speed. We are talking about e-sports. These are organized competitions between professional players. Fans and viewers can watch the gameplay in real-time, make bets, and become active participants in the process no matter where they are. Some e-sports players even earn millions of dollars each year and make this hobby their full-time occupation.
Most Polish e-sports players and fans are around 20-30 years old and one of five has higher education. YouTube remains the most popular platform for watching streams although Twitch is stepping on its toes. Due to the dedicated and close-knit character of the e-sports market, it has a big potential and should be considered not only by investors but by marketers and individual companies as well. They can order commercials which will gather millions of views in a matter of seconds!
In 2020, Opinia and ARC Rynek have conducted a survey to find out which brands e-sports viewers remembered the most. And the results were quite obvious – Red Bull and Intel. So why not make your company the next title on the list?
How a typical Polish gambler looks like
As you see, Poland is a great place for gaming investments. And not only because it is home to multiple renowned companies. A crucial reason is that locals love gaming – every second Polish citizen games from time to time. The overall number of gamers has steadily increased since 2017. There has also been a shift in the profile of a typical Polish player. Now, it is usually a gender-balanced person in their 20s and 30s. They play to reduce stress, relax, and socialize, and choose personal computers over smartphones and tablets. But still, there is a big percentage of players who pick free and simple games on the App Store and Play Market. Especially to kill time when they are driving to work or university.
Virtual and augmented reality, as well as wearables, are still not very popular in Poland, so investing in this segment might not be the best idea. The majority of gamers play logic games and racing on consoles like Play Station and Xbox. Polish players most often choose League of Legends, FIFA, and Counter-Strike, so they don’t differ from gamers across the world.
Wrap-up
In the past few years, Poland has become one of the central hubs of the gaming industry. Such companies like CD Projekt Red which created the Witcher motivated tens of independent developers to start their own studios. Unfortunately, many of them didn’t get the attention they hoped for but market predictions are rather positive. We have no doubts that Poland has a bright future in the gaming niche.