iPhone increased its market share in Vietnam to 15.4% in the second quarter from 7.1% a year earlier to become the third largest seller in the country.
Its year-on-year growth of 115% was the highest among all manufacturers, Hong Kong company Counterpoint Research said in a report.
Sales from 230,000 devices in Q2/2021 to nearly 500,000. But overall smartphone sales fell by 0.9% to 3.2 million units.
Apple was behind Samsung (38.4% share) and Oppo (20.7%), but surpassed Xiaomi (13.2%) and Vivo (4.4%).
Vietnamese buyers’ preference for high-end devices and price cuts on older iPhone models drove Apple’s sales up, with two of its products being best-sellers, the report said.
“The premium price band (>US$400) grew by around 75% year-on-year driven by the iPhone 11, iPhone 13 Pro Max and Galaxy S series,” Counterpoint analyst Akash Jatwala said.
Apple also increased the number of its stores in Vietnam via official distributors, helping further expand its customer reach as offline remains the key sales channel in the market.
Vietnam is one of the emerging markets with “very strong double-digit growth” that have contributed to the company’s success in the second quarter of 2022, Apple CEO Tim Cook said recently.
Xa Que Nguyen, CEO of smartphone store chain Hnam Mobile, said: “This is not surprising as Apple is paying more attention to Vietnam. Second quarters are normally low seasons, but Apple’s price drops have stimulated demand.”
The Counterpoint report had “moderate expectations” of Vietnam since demand could be affected by macro issues and consumer preference could shift to other essentials.
