Jack Link’s, the renowned meat snack company, has recently expanded its reach in the Australia and New Zealand (ANZ) region by acquiring Kooee! Snack Foods, a popular meat snack brand based in Tasmania. Effective immediately, the deal incorporates Kooee!, celebrated for its clean-label, grass-fed beef sticks, into the Link Foods Apac collection, which is Jack Link’s regional division headquartered in Australia.
As a result of the acquisition, Kooee! will be integrated into Link Foods’ operations, thereby benefiting from increased production capabilities, wider distribution, and enhanced research and development opportunities. However, the brand will retain its unique identity and the integrity of its products.
Shannon O’Connell, Managing Director of Link Foods Apac, lauded Kooee!’s brand attributes. He stated, “Kooee! possesses a brand personality that excellently mirrors the present-day snacking preferences of consumers – natural, rich in protein, and created with integrity. Its dedication to quality and clean ingredients is unparalleled and we consider this a significant addition to our expanding portfolio in Apac.”
This acquisition is a strategic move by Jack Link’s to invest in high-growth, health-conscious brands within the $15 billion global meat snacks market. It signifies the company’s commitment to providing healthier snacking alternatives to consumers.
Kooee!, established by former consultants Shaun Malligan and Andy Fist in 2015, offers its products in Woolworths, Coles, and major health retailers across the country. The brand’s reputation for clean, high-quality ingredients aligns perfectly with Jack Link’s commitment to delivering wholesome, satisfying snacks.
What is the significance of Jack Link’s acquiring Kooee! Snack Foods?
The acquisition signifies Jack Link’s strategic move to invest in high-growth, health-conscious brands to expand its portfolio in the global meat snacks market.
What changes should Kooee! expect following the acquisition?
Kooee! will be integrated into Link Foods’ operations, gaining increased production capabilities, wider distribution, and enhanced research and development opportunities.
Will Kooee! maintain its brand identity after the acquisition?
Yes, despite the acquisition, Kooee! will retain its distinct brand identity and the integrity of its products.
