Jago Coffee, an Indonesian-based mobile coffee startup, recently secured a significant financial boost of US$12.5 million in a Series B funding round. This recent round of funding will enable the company to progress with its expansion plans. The focus is on increasing its fully electric coffee cart network and bolstering its proprietary technology platform across Indonesia.
The Series B round received significant support from a trio of investors, namely Beenext, Intudo Ventures, and Orzon Ventures. This follows a Series A round, which saw Jago Coffee secure US$6 million in funding in 2024.
Founded in Jakarta, Jago Coffee operates an extensive network of fully electric carts. These mobile units serve fresh, cafe-quality beverages in various settings, from residential neighbourhoods to commercial districts and transit hubs.
The coffee startup’s strategy is to offer high-quality beverages at competitive prices, targeting a mass-market consumer base. The company’s innovative service model eliminates the overhead costs associated with traditional brick-and-mortar storefronts. It prioritizes convenience and accessibility while maintaining cost efficiency.
Customers have two options to order from Jago Coffee. They can either purchase directly from the mobile carts or use the company’s dedicated app. The app allows customers to request the nearest barista to be dispatched directly to their location.
What is the business model of Jago Coffee?
Jago Coffee operates a fleet of fully electric coffee carts that serve fresh beverages in various locations. The company targets mass-market consumers with cafe-quality drinks at affordable prices. It emphasizes convenience, accessibility, and cost efficiency by eliminating the need for physical storefronts.
Who led the recent funding round for Jago Coffee?
The latest funding round, Series B, was led by Beenext, with participation from Intudo Ventures and Orzon Ventures.
How do customers order from Jago Coffee?
Customers have two options for ordering from Jago Coffee. They can either order directly from the roaming coffee carts or use the company’s dedicated app to have the nearest barista delivered to their location.
