Japanese-style burger chain Niku Niku Oh! Kome – owned by Japanese restaurant chain operator Monogatari Corporation – has launched its first outlet in Hong Kong as part of its broader expansion across Asia.
Located in Sha Tin, the restaurant has 40 bar seats surrounding an open kitchen. It specialises in freshly handmade wagyu burgers seated on hot plates or served on rice with egg yolk for a “classic Japanese experience”.
The wagyu hamburgers are crafted from a blend of Kyushu black wagyu beef and US beef, while the rice served is Niji No Kirameki, sourced from Japan’s Tohoku region.
Makoto Hori, senior executive officer, Monotogari Corporation, said that Hong Kong, being an international city close to the mainland, offers the company an opportunity to raise brand awareness in the Asian region.
“We have already opened 16 restaurants in Mainland China since November 2022, and local customers have well received our food,” he added.
Established in 1949, Monogatari Corporation has more than 700 restaurants in Japan and overseas, with 15 restaurant brands serving various Japanese foods, including yakiniku, ramen, okonomiyaki, sushi and shabu-shabu.
