Japanese confectionery brand Morozoff enters Dubai

Japanese confectionery and chocolatier chain Morozoff has opened its first Dubai store, at Wafi Mall.

Launched by the Emerald Star Group, Morozoff Dubai offers not only cookies and cakes but also a gift collection to suit a range of celebrations and events.

Morozoff president Shinji Yamaguchi says the Dubai launch is a significant development for the group, with plans already in place for expansion.

Emerald Star, which specialises in distributing Japanese products, plans to take Morozoff to other territories in the region as well as India.

The chain returned to Singapore in November after an absence of 14 years.