Beams, a prominent fashion and lifestyle retailer originating from Japan, is gearing up to establish a flagship store in Los Angeles, significantly expanding its influence in the US market.
This new retail location will cover approximately 1250 square meters over a single level. It is designed to serve as a pivotal hub for the company’s North American operations, while simultaneously broadening its reach to a wider American clientele.
The store will feature an extensive range of products, including clothing, accessories, and lifestyle goods. This selection embodies the retailer’s ‘select shop’ approach, which merges their own brand with a collection of items from an array of other brands.
In line with its expansion strategy, Beams has also formed Beams America. This venture will manage regional operations and facilitate retail growth and other brand initiatives in the US.
Prior to this physical expansion, Beams launched an e-commerce platform for the US market last year. The company has also been assessing consumer demand through the operation of three pop-up stores in Los Angeles.
Established in 1976 in Tokyo, Beams currently manages approximately 175 stores across Japan and other regions in Asia.
What is the purpose of the new Beams store in Los Angeles?
The new store is set to serve as a key base for Beams’ operations in North America and aims to introduce its fashion and lifestyle concept to a broader US audience.
What is Beams’ ‘select shop’ format?
The ‘select shop’ format is a retail approach where the store combines its own labels with items sourced from a variety of brands, offering customers a curated selection of products.
What is Beams America?
Beams America is a venture established by Beams to oversee its regional operations and support retail growth and wider brand initiatives in the US.
