Japanese sneaker retailer Atmos opens store in Indonesia

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Japanese streetwear and sneaker retailer Atmos has announced it is opening its first store in Indonesia later this year.

The announcement was made during Urban Sneaker Society, an event held last weekend for streetwear and sneaker enthusiasts.

Atmos Indonesia president Marcel Lukman said the first store will be located at the Plaza Indonesia Mall in Jakarta. Besides housing products similar to those at its Japan stores, the Indonesian store will offer in-house exclusives.

The brick-and-mortar store will be complemented with an online store, says Lukman.

Founded in 2000 by Hidefumi Hommyo, Atmos is known for offering limited-edition collaborations with many brands such as Nike, Adidas and Puma, with Nike Air Max collaboration being the most popular.

In Indonesia, Atmos says it will be open to collaborations with local designers and brands as well.

In addition to its more than 30 stores in Japan, the retailer has also outlets in international cities such as New York, Seoul and Bangkok.

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