JD expands into social etail
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Chinese internet services giant JD has launched a social e-commerce platform named Jingxi, providing discounts on team purchases to target users in small to medium-sized cities in China.
The business model, which invites buyers to share deals with friends to score significant discounts, emulates those of rivals Pinduoduo and Juhuansuan.
“We’re going to diversify and enrich our WeChat ecosystem and provide a new model to attract lower-tier cities, especially female users and low-income users,” said JD Retail CEO Lei Xu about the new Jingxi platform.
“We’ll continue to enhance our user experiences and also gain more potential customers from third to six-tier cities,” added JD.com chairman and CEO Richard Liu.
Questions & Answers
Q.What is the new platform JD has launched called?
What is the new platform JD has launched called?
The new social e-commerce platform launched by Chinese internet services giant JD is named Jingxi. It provides discounts on team purchases to its users.
Q.Which specific groups of customers does JD aim to attract with Jingxi?
Which specific groups of customers does JD aim to attract with Jingxi?
JD aims to attract users in small to medium-sized cities, especially female users and low-income users. They are also targeting customers from third to six-tier cities.
Q.What business model is Jingxi using for its platform?
What business model is Jingxi using for its platform?
Jingxi uses a business model where buyers share deals with friends to secure significant discounts. This model emulates those used by rivals Pinduoduo and Juhuansuan.