JD teams with brands to launch an organic alliance
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JD’s online supermarket JD Super has formed an organic alliance with brands trading on its platform.
More than 10 companies, including domestic and international ones, have joined the alliance, including Milk Deluxe, Bellamy’s, Abbott, Anchor, and Gerber.
Under the alliance, JD Super and other members will work together with government bodies, channel merchants, and inspection institutes to collectively build an “organic traceability” mechanism, which records information about product life cycles, according to JD.
“JD hopes to establish an organic industry ecosystem through the optimisation of industry standards for organic products as well a wide range of support for organic brands to grow their appeal among Chinese consumers,” the company said in a statement.
JD Super will also support the organic alliance’s members with organic labeling and to develop the platform.
Questions & Answers
Q.What is the primary goal of this organic alliance?
What is the primary goal of this organic alliance?
The alliance aims to establish an organic industry ecosystem by optimising industry standards for organic products. It also seeks to support organic brands in growing their appeal among Chinese consumers, according to JD's statement.
Q.Which types of organisations are involved in building the organic traceability mechanism?
Which types of organisations are involved in building the organic traceability mechanism?
JD Super and other alliance members will collaborate with government bodies, channel merchants, and inspection institutes. Together, they will collectively build the 'organic traceability' mechanism for product life cycles.
Q.What kind of support will JD Super offer to the alliance members?
What kind of support will JD Super offer to the alliance members?
JD Super will support the organic alliance's members with organic labelling. Additionally, it will assist them in developing the platform itself, helping to enhance their presence and offerings.
Q.Can you name some of the brands that have joined the alliance?
Can you name some of the brands that have joined the alliance?
More than 10 companies, both domestic and international, have joined. Specific brands mentioned include Milk Deluxe, Bellamy’s, Abbott, Anchor, and Gerber, all trading on JD's platform.