German fashion label Jil Sander has introduced a new store format in Tokyo. The Onward Luxury Group-owned brand has inaugurated the new 268sqm flagship in the fashionable Omotesando district with a redesigned interiors concept that will be used to revamp the label’s existing stores worldwide.
The new store interior design is the work of British architect John Pawson, who has adopted the minimalist essence of the brand’s fashion aesthetic in the new format – using limestone and cherry wood features and a large glass facade – and showcasing just one or two looks at a time.
Jil Sander operates 11 stores worldwide, including a flagship in Paris. A new opening in Moscow is planned for next year.
