In a strategic move to expand its footprint across Southeast Asia, Jins, a renowned Japanese eyewear retail brand, has inaugurated its introductory store in Vietnam. The expansive 200-square-meter flagship store is centrally located at Saigon Centre in Ho Chi Minh City.
The design of the newly established store is a true reflection of the brand’s minimalist approach that combines unadorned simplicity with purposeful utility. The interior of the store embraces the Japanese spatial concepts, Shakkan-ho and Chigaidana, creating an environment of balance and systematic order. This design philosophy is a characteristic feature seen across all Jins outlets in Asia.
The Vietnam branch offers the company’s key collections, namely Airframe, 360°, Home, and Combination Titanium. These collections are known for their lightweight materials, flexible hinges, and understated styling.
The launch in Vietnam represents a significant landmark in the global expansion journey of Jins. Atsushi Ogawa, director of Jins Vietnam, expressed his delight in bringing the brand’s ‘Magnify Life’ philosophy to Vietnamese customers. This philosophy unifies functionality, creativity, and design aspects.
Ogawa stated, “Jins is committed to establishing a long-lasting presence in Vietnam while also contributing to the growth of the local eyewear market. Our approach is centered on quality, innovation, and a customer-centric experience.”
In addition to launching the flagship store, Jins intends to unveil two more outlets in Ho Chi Minh City this month. The company initially entered the Vietnamese market in June with a temporary pop-up store. This store served to measure local demand before the brand’s permanent installation.
This debut in Vietnam represents Jins’ eighth overseas market, following its presence in Japan, China, Taiwan, Hong Kong, the Philippines, the US, and South Korea. As of September this year, the company runs 810 stores worldwide, making Vietnam a significant addition to its Southeast Asian network.
What is the design philosophy of Jins?
Jins follows a minimalist design ethos that combines simplicity with utility, reflecting Japanese spatial concepts such as Shakkan-ho and Chigaidana.
What are the key collections offered by Jins in its Vietnam store?
The Vietnam store carries Jins’ core collections, including Airframe, 360°, Home, and Combination Titanium, embodying lightweight materials, flexible hinges, and restrained styling.
What are the future expansion plans of Jins in Vietnam?
In addition to the flagship store, Jins plans to open two more stores in Ho Chi Minh City in the near future.
