Danish chain Joe and the Juice will make its Southeast Asian debut in Singapore in the last quarter of this year.
The hip juice bar brand will be brought to Singapore by Norbreeze Group, a retail specialist which incubates brands to unlock their growth potential.
Two juice bars are scheduled to open in the leadup to Christmas, marking the brand’s first Southeast Asian stores after what Norbreeze describes as its “phenomenal success” in its home market of Denmark and broader Europe.
“Norbreeze Group’s introduction of Joe and the Juice to Singapore is timely, with a distinctive shift towards healthy diets and lifestyles in the market,” the company said in a statement.
“One of the very few contemporary cafe concepts in the world to offer fresh made to order fruit and vegetable juices, coffee and sandwiches, Joe and the Juice has become an overnight sensation across Europe as a pioneer with its unique concept to tap into the global juicing phenomenon.”
Joe & the Juice will join brands like Daniel Wellington, Bering, Cath Kidston and Cocomi in Norbreeze Group’s portfolio of retail brands.