Jollibee Foods Corporation (JFC) is accelerating its expansion across Asia with the purchase of a South Korean hot pot buffet chain and the impending introduction of a rapidly expanding Korean coffee brand into the Philippines.
JFC has secured a 70% majority stake in All Day Fresh Co, the company that operates Shabu All Day, through its subsidiary Jolli-K Co. Shabu All Day, established in 2014, has since blossomed into a chain of 169 stores throughout South Korea, acquired for an approximate total of $87 million.
Already part of JFC’s Korean platform is the coffee chain Compose Coffee. This diversifies the corporation’s portfolio, enabling it to have a presence in both beverage-led and full-service dining sectors.
JFC is set to bring Compose Coffee to Philippine consumers under a master franchise agreement via its subsidiary Fresh N’ Famous Foods. Initial stores are expected to commence operations later in the year. Compose Coffee, founded in Busan in 2014, has undergone rapid growth to almost 3000 stores, establishing itself as one of Korea’s top value-oriented coffee chains. In 2024, JFC obtained a 70% stake in the coffee chain. This move is part of JFC’s ongoing efforts to make inroads into the rapidly growing coffee and tea segment, where it already operates brands such as Highlands Coffee, The Coffee Bean & Tea Leaf, and Milksha.
JFC has reported record preliminary systemwide sales of ₱122.3 billion (approximately $2.1 billion) in the fourth quarter of 2025, a 12% year-on-year increase. Throughout the year, the company’s total network of stores grew by 5.9% to 10,341 outlets, the highest number of new store openings in JFC’s history. This includes 3504 stores in the Philippines and 6837 international locations, demonstrating ongoing expansion in key markets.
Globally, JFC operates 576 stores in China, 348 in North America, and 437 across Europe, the Middle East, Asia, and Australia. The company’s portfolio includes 985 Highlands Coffee outlets, 1079 The Coffee Bean & Tea Leaf stores, 357 Milksha locations, 2972 Compose Coffee stores, and 83 Tim Ho Wan branches.
What is JFC’s strategy for expansion in Asia?
JFC is expanding its presence in Asia through acquisitions, such as the recent purchase of the South Korean hot pot buffet chain Shabu All Day, and launching new brands, like the upcoming introduction of Compose Coffee in the Philippines.
What are some notable brands under JFC?
JFC operates several well-known brands, including Highlands Coffee, The Coffee Bean & Tea Leaf, Milksha, Compose Coffee, and Tim Ho Wan.
What has been the growth of JFC in recent years?
JFC has experienced significant growth, with record systemwide sales in the fourth quarter of 2025 and a 5.9% increase in its total store network. This growth is reflected in its ongoing expansion in both domestic and international markets.
