Jollibee Foods gained control of the joint venture behind the Highlands Coffee and Pho 24 brands ahead of a plan to list the latter in Vietnam’s stock market.
In a disclosure, the homegrown fastfood giant said its subsidiary JSF Investments Pte. Ltd hiked its stake in the SuperFoods Group to 60%, while its partner Viet Thai International Joint Stock Co. (VTI) reduced its interest to 40% from the previous 50-50 ownership share.
The adjustment was considered a “key step” in their plan to list SuperFoods Group in Vietnam’s equities market by July, 2019 and will allow JFC to include the joint venture in its financial consolidation, the Philippine company said.
The SuperFoods Group owns and operates the brands Highlands Coffee and Pho 24 and is a franchisee of Hard Rock Cafe in Vietnam, Macau and Hong Kong. At end March, it had 216 stores across these three brands.
JFC will take the lead in the capital raising activities for the joint venture and will work with various financial institutions in Vietnam and other parts of Asia to finance the aggressive expansion program of the SuperFoods Group.
In the next three years, the SuperFoods Group plans to open 485 stores, mostly in Vietnam, while expanding the brands through franchising in other parts of Asia and in Australia.
The SuperFoods Group gives JFC presence in four new foreign territories — Indonesia, Cambodia and Australia. The local food service company is now present in 17 countries outside the Philippines and plans to enter Malaysia as part of its expansion in Southeast Asia.
The SuperFoods joint venture is one of the fastest growing businesses in the JFC Group. System wide sales hit $58 million in 2016, up 46% from the prior year, driven by the 73% expansion of Highlands Coffee.
JFC plans to build a “significant” business in Vietnam given its potential to become a large consumer market. Like the Philippines, Vietnam has a high population at 95 million and has enjoyed robust economic growth, which stood at 6.2% last year.
The listed company already owns and operates 84 restaurants under its flagship Jollibee brand in Vietnam at the close of 2016, with sales from these stores rising by an annual 47%.
JFC operates the largest food service network in the Philippines. At end March, it had 2,684 restaurant outlets under the brands Jollibee, Chowking, Greenwich, Red Ribbon, Mang lnasal and Burger King. Abroad, it operated 620 restaurants, including the brands Yonghe King, Hong Zhuang Yuan and Dunkin’ Donuts.
In addition, JFC maintains interest in joint ventures operating 611 stores worldwide. Aside from its interest in SuperFoods, it owns 40% of US chain Smashburger and 48% of 12 Hotpot.