Chinese mobile commerce company 99 Wuxian is bringing NFC technology to China.
99 Wuxian and Australian Near Field Communication (NFC) technology startup Tapit Media have joined to “revolutionise” Chinese m-commerce and offline media by integrating NFC enabled interactive offline marketing campaigns with 99 Wuxian’s platform.
The JV will utilise Tapit’s contactless communication technology which uses a range of contactless standards including NFC and Bluetooth Low Energy (BLE) to deliver content to smartphones from offline physical media assets.
Users with NFC-enabled smartphones have the ability to tap NFC-enabled objects to access content and information such as videos, mobile optimised pages and instant app downloads.
It allows 99 Wuxian to provide a new and unique offering to its business partners in China by allowing smartphone users to interact with NFC-enabled offline media and 99 Wuxian m-commerce platform to complete transactions.
The consumer engagement opportunity is significant and is expected to include using NFC-enabled smartphones to access information, buy movie tickets, receive food and beverage coupons or buy transport tickets.
“It’s a very exciting development for 99 Wuxian and our business partners and merchants that we are bringing market leading Australian technology to China and drive direct B2C growth,” said 99 Wuxian CEO and executive director Amalisia Zhang.