Kendall Jenner signed agreement with Penshoppe

1 min readUpdated Jun 4, 2025Feb 13, 20194:58 AM

Global fashion retail brand Penshoppe has unveiled the latest addition to its roster of international ambassadors – 23-year-old world’s highest-paid supermodel and one of the most followed celebrities on social media, Kendall Jenner. The model initially appeared on Penshoppe’s DenimLab campaign in 2015, and is now headlining the brand’s Spring Summer 2019 Campaign with Zayn Malik, Paris Jackson, Nam Joo Hyuk and Sandara Park.

“As we move from strength to strength, we couldn’t think of a better addition to our growing list of global ambassadors”, said Golden ABC’s VP for brand management Jeff Bascon. “It’s good to have you back, Kendall!”

Kendall Jenner signed agreement with Penshoppe
Penshoppe has more than 400 locations across Bahrain, Cambodia, Indonesia, Saudi Arabia, Myanmar, Thailand, Vietnam and the Philippines. The brand is available online in Singapore, Malaysia, Hong Kong, Taiwan and Indonesia.

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What this means

Penshoppe's re-engagement with Kendall Jenner for its Spring Summer 2019 campaign is a smart strategic play, given her social media reach and previous campaign involvement. This move effectively pressures competitors, particularly those in the youth fashion segment, to secure equally impactful endorsements or innovate their marketing. While the immediate sales impact is hard to predict, the high-profile association should boost brand awareness across their extensive Southeast Asian footprint and online presence, where competitors like Oh!Some have faced store closures. The primary risk lies in the short-term nature of celebrity influence; continuous engagement and product relevance will be key. We should monitor Penshoppe's online engagement metrics over the next quarter.

Minjun Park

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Kendall Jenner signed agreement with Penshoppe

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