KFC Malaysia plans expansion
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KFC Malaysia is considering expansion in Bandar Sri Sendayan, Malaysia, following the launch of the township’s first outlet this month.
Opened in collaboration with Matrix Concepts Holdings Bhd, the initial response to the launch of the globally popular brand has been encouraging.
Datuk Seri Mohamed Azahari Kamil, MD of local franchisee QSR Brands (M) Holdings, said: “We believe the demand is high here based on the increasing number of population in the township.”
The outlet and drive-thru in Bandar Sri Sendayan is the brand’s 700th outlet nationwide and the 21st out of 23 targeted for the region this year. The 24-hour venue can accommodate 170 customers at one time.
QSR brands is considering four further outlets for Bandar Sri Sendayan, the population of which is expected to reach 120,000 people in the foreseeable future.
Questions & Answers
Q.What is the specific expansion plan KFC Malaysia is considering?
What is the specific expansion plan KFC Malaysia is considering?
KFC Malaysia is considering opening four additional outlets in Bandar Sri Sendayan. This is in response to the encouraging initial launch of its first outlet in the township this month.
Q.Why is KFC Malaysia focusing its expansion efforts on Bandar Sri Sendayan?
Why is KFC Malaysia focusing its expansion efforts on Bandar Sri Sendayan?
The managing director of QSR Brands (M) Holdings stated that demand is high due to the increasing population in the township. The population is expected to reach 120,000 in the foreseeable future.
Q.How significant is the new Bandar Sri Sendayan outlet to KFC's national presence?
How significant is the new Bandar Sri Sendayan outlet to KFC's national presence?
The new outlet in Bandar Sri Sendayan is KFC's 700th outlet across Malaysia. It is also one of 23 outlets targeted for the region this year, being the 21st to open.