King Power revamps Bangkok airport retail precinct
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King Power is set to unveil a revamped store at Suvarnabhumi airport today, building on its collaborations with global luxury brands.
Aiyawatt Srivaddhanaprabha, chief executive of King Power Group, said his company was ready to welcome international travelers while also enhancing the airport’s reputation as a regional aviation hub.
“On April 1, King Power is ready to welcome both arriving and departing travelers of all market segments, following our mission to implement a thorough store refurbishment,” Mr Aiyawatt said.
“The makeover is inspired by our renowned banner ‘World Junction’ that has branched out into world fashion, world beauty, and world duty-free — all converging to create the ‘Duty-Free, World-Class Shopping Destination’, a phenomenon that will make Suvarnabhumi the perfect regional aviation center.”
He added that this campaign would reinforce the image of Suvarnabhumi airport as a leading hub of world-class flagship stores of luxury products, as well as the region’s top airport duty-free operator.
Furthermore, King Power has partnered with legendary fashion houses, including Louis Vuitton and Gucci.
Louis Vuitton will open its first store at the airport, while Gucci will use a video wall display to advertise its goods at Gucci’s Suvarnabhumi store. This makes Gucci the first LED shop in an Asian airport.
The renovation also gathers more than 20 flagship stores of world-leading luxury brands, such as Cartier, Hermes, Ferragamo, Bottega Veneta, Saint Laurent, Balenciaga, Celine, Loewe, and Rimowa.
King Power’s refurbished World Beauty zone will also feature brands such as Chanel, SKII, Lancôme, Estee Lauder and Dior.
Moreover, King Power has also revamped the entire World Duty-Free area into a hub for popular items like spirits and liquors, snacks, local and international souvenirs as well as Thai community products.
As for the airport terminal services, King Power will have a renovated The Atlas Club and King Power Space for its members too.
Questions & Answers
Q.What is the primary goal King Power hopes to achieve with this retail precinct revamp?
What is the primary goal King Power hopes to achieve with this retail precinct revamp?
King Power aims to enhance Suvarnabhumi airport's reputation as a regional aviation hub and position it as a leading hub for world-class flagship luxury stores. They also want to be seen as the region's top airport duty-free operator.
Q.Which specific luxury brands are highlighted as new additions or notable features within the revamped precinct?
Which specific luxury brands are highlighted as new additions or notable features within the revamped precinct?
Louis Vuitton is opening its first store at the airport, and Gucci will feature a video wall display. Other mentioned luxury brands include Cartier, Hermes, Ferragamo, Bottega Veneta, and Balenciaga, among many others.
Q.Beyond luxury fashion and beauty, what other product categories have been revamped by King Power?
Beyond luxury fashion and beauty, what other product categories have been revamped by King Power?
The World Duty-Free area has been refurbished to offer spirits, liquors, snacks, international souvenirs, and Thai community products. The World Beauty zone also features brands like Chanel and Dior.
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