KK Group, a key player in retail, has unveiled its first independent KKV flagship store in Vietnam, signifying the company’s second international flagship venue as it continues its expansion in Southeast Asia.
The new outlet is strategically situated at 28 Le Loi Street in the bustling city of Ho Chi Minh. This high-end retail location is directly across from Saigon Centre, a prominent shopping hub.
Breaking away from traditional retail designs, the multi-story store integrates unique themed displays, such as the ‘Colorful KKV Moto Park’. This motorcycle-inspired installation is placed at the entrance, utilizing what was previously a parking space.
The store boasts an extensive selection of lifestyle goods, including toys, beauty products, food, and household items. Approximately 5,000 additional products will be gradually unveiled, just in time for the Tet (Lunar New Year) holiday season.
Rojen Wu, Chief Operating Officer of KK Group’s international business, expressed the company’s commitment to further global expansion. He stated, “We will continue to open global flagship stores in various countries, offering local consumers an enriched and inspirational shopping experience.”
Vietnam is a crucial market for KK Group in Southeast Asia. The company presently manages around 20 stores across its three brands—KKV, The Colourist, and X11—in Vietnam, with a goal of reaching 50 outlets within the year.
Founded in China, KK Group runs over 1,000 stores in more than 200 cities within its home market and more than 150 in Southeast Asia. For this year, the group aims to increase that number to over 300 stores across the region.
Where is the first standalone KKV flagship store in Vietnam located?
The store is located at 28 Le Loi Street in Ho Chi Minh City, across from the Saigon Centre.
What unique feature does the new KKV store in Vietnam possess?
The store is designed with themed installations such as the ‘Colorful KKV Moto Park’, a motorcycle-themed structure at the entrance.
What are KK Group’s expansion plans in Southeast Asia?
KK Group plans to continue opening more flagship stores in various countries across Southeast Asia, with a target of over 300 stores across the region for this year.
