Chinese e-commerce entity Kuaigou, a branch of live-streaming tech corporation Kuaishou Technology, has been fined 26.7 million yuan (approximately US$3.84 million) by the Chinese regulatory authority. The regulator cited a series of “illegal actions” as the reasoning behind the substantial penalty.
The market regulator in China accused Kuaigou of levying “unreasonable” charges and failing to provide proper consumer protection. Additionally, the company was accused of not taking appropriate measures against the sale of counterfeit goods on its platform. The regulator also faulted Kuaigou for allowing misleading or false marketing practices to occur on its platform.
The hefty fine was the result of an investigation initiated by the State Administration for Market Regulation in September. The investigation was sparked due to supposed “illegal and irregular activities,” including false marketing and the distribution of counterfeit goods, particularly prevalent in the live-streaming e-commerce industry.
The regulator also accused the company of publishing “illegal advertisements” and failing to disclose mandatory information. The company was further implicated in facilitating services for the “illegal sales or purchase of wild animals, their products, or prohibited hunting tools,” according to the regulator.
In response to the fine and allegations, Kuaigou released a statement indicating its acceptance of and compliance with the regulator’s decision and penalty. The company stated, “We sincerely accept and will resolutely obey the regulator’s decision and penalty.”
The company further pledged to improve its operations in accordance with the law and enhance its compliance level. It also committed to working in collaboration with the businesses on its platform to provide improved services to consumers.
Why was Kuaigou fined by the Chinese regulator?
Kuaigou was fined 26.7 million yuan for several “illegal activities,” including charging unreasonable fees, failing to protect consumers, not taking action against counterfeit products on its platform, and allowing false or misleading marketing practices.
What other accusations were leveled against Kuaigou?
The company was also accused of publishing “illegal advertisements,” failing to disclose required information, and facilitating services for the illegal sale or purchase of wild animals and their products or prohibited hunting tools.
How has Kuaigou reacted to the regulator’s decision and penalty?
Kuaigou released a statement expressing its acceptance of the regulator’s decision and penalty, pledging to improve its operations according to the law, enhance its level of compliance, and work with businesses on its platform to provide improved services to consumers.
