Hong Kong based on-demand delivery app Lalamove is partnering with the world’s leading mobile platform LINE to expand on its delivery services in Bangkok. The LINE MAN app is aimed at bringing reliable on-demand services to consumers as well as providing convenience to their increasingly busy lifestyles. LINE MAN is one of LINE’s first ventures to “be more than a chat app” and LINE has chosen Thailand to be the first market to launch LINE MAN.
The LINE MAN smartphone platform offers three services: document and package delivery, food purchase and delivery, and convenient goods purchase and delivery. The delivery of all 3 services is provided by Lalamove, and currently limited to within Bangkok for now with plans for expansion. LINE has a large user base of over 33 million in Thailand.
The announcement follows a global conference in March 2016 where LINE revealed a five-year plan to create a ‘smart portal’. The goal is to close the loop between businesses and LINE users and go beyond their original chat app strategy.
Santit Jirawongkraisorn, Co-founder and Managing Director of Lalamove Thailand believes partnering with LINE is a natural progression. “This year, we have been marketing our online delivery services primarily to small and medium sized businesses. The addition of LINE MAN will bring Lalamove’s high quality services that many businesses have enjoyed to general consumers, which appeals to the Lalamove strategy and brand.”
Meanwhile, the choice of Lalamove to deliver LINE MAN services demonstrates real confidence in the logistics app profile. According to Ariya Banomyong, Managing Director of LINE Thailand, “LINE MAN aims to offer best quality lifestyle services and help businesses leverage digital tools to connect with consumers, and Lalamove, as a leading on-demand delivery service provider in Thailand, made them a natural choice for LINE MAN”.
LINE MAN will offer courier services through the Lalamove fleet of motorcycles, with cash payments. Consumers will be able to order food via restaurant database app, Wongnai.
LINE MAN is free to download at the Google Play store and Apple store.