The country’s biggest online retail firm, Lazada Philippines, has announced the launch of its month-long Christmas sale, bubbed as Lazada Online Revolution, from November 11 to December 12, slashing prices of over 200,000 goods across 13 product categories up to 95 percent.
November 11 or 11/11 is known in China as “Singles’ Day” celebrating bachelors and bachelorettes and e-commerce retailers have turned it into the world’s biggest online shopping event.
Last year, they sold over $9 billion worth of products on “Singles’ Day”.
Lazada introduced the 11/11 holiday in the country to mark the start of the Christmas shopping season and has hauled record sales since then.
For 2015, Lazada Philippines expects to break new records, with over two million visitors to its website and mobile app on the date.
Big brands and merchants in electronics, fashion, kids and toys as well as home goods are joining the sale.
Online merchants will also come up exclusive items on flash sales and P99 deals on November 11.
Participating brands include ASUS, Lenovo, Alcatel, Cherry Mobile, Bosch, Belo, Huggies, Mamy Poko, Timex and Giordano watches.
As an early treat for Lazada shoppers, the retail firm will sell special items for P11 each. Lazada bestsellers, such as Sandisk 8GB flash drives, 5600 mAH Powerbank and 4-layer shoe racks could be purchased for P11 starting today until 11/11/
The P11 deals will be announced everyday at 11:11 a.m. on one of Lazada’s social media channels (Twitter: lazadaph, Facebook: lazadaph, Instagram: lazadaph).
“We’ve been working hard with our merchants and suppliers to bring these deals to our customers,” according to Lazada Philippines CEO Inanc Balci. “We believe that online shopping will provide a lot of convenience to shoppers especially during the holiday season.”
“By shopping online, they can avoid heavy traffic, long lines and crowded areas,” he pointed out.