In the pilot phase, more than 50,000 products from such categories as fashion, health and beauty, home and lifestyle, and sports and travel are being made available to Lazada Singapore shoppers. They include items from such Malaysian brands as Carlo Rino, Pensonic and Swan.
The move comes on the eve of Lazada’s annual birthday campaign, which offers special promotions and giveaways.
The DFTZ is the first e-hub outside of China under the Electronic World Trade Platform. Under this roll-out, a single contract grants access to Singapore. Other Southeast Asian countries will be added later.
The DFTZ provides a centralised bonded warehouse at KL International Airport Aeropolis, which features advanced technology for sorting, shelving, packing and logistics.