Lego Stem-themed pop-up store launched in Hong Kong
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Hong Kong shopping destination Olympian City has partnered with global toy brand Lego to launch Lego Technic – a Stem-themed AI concept store.
The world-first concept store features an array of Lego Technic sets and experiential workshops to promote Stem (science, technology, engineering, and mathematics) education. The product range encourages users to acquire Stem skills – including mechanical movement – through play.
At the pop-up, children can engage with life-like models of different sizes that can be built with individual parts like gearboxes, pneumatic systems, and motors. It is touted as suitable for both beginners and experienced builders.
Olympian City is working to promote Stem education opportunities at the malls.
The project is the first pop-up concept to be featured at the mall’s Pop Gallery, a platform that uses big data technologies to source trending products worldwide. Visitors to the store can access exclusive offers by interacting with AI-enabled Pop kiosks at the store or engage in live games.
The Lego Stem-themed Technic pop-up runs until July 5.
Questions & Answers
Q.What is the primary purpose of the Lego Technic AI concept store?
What is the primary purpose of the Lego Technic AI concept store?
The concept store aims to promote Stem education by featuring Lego Technic sets and experiential workshops. It encourages users to acquire Stem skills, such as understanding mechanical movement, through play with buildable models and individual parts.
Q.Where is this Lego Stem-themed pop-up store located?
Where is this Lego Stem-themed pop-up store located?
The Lego Stem-themed pop-up store is located at Olympian City, a shopping destination in Hong Kong. It is the first pop-up concept to be featured at the mall's Pop Gallery platform.
Q.How can visitors interact with the store and access special deals?
How can visitors interact with the store and access special deals?
Visitors can interact with AI-enabled Pop kiosks within the store or participate in live games. These interactions allow them to access exclusive offers during their visit to the pop-up.
Q.When does the Lego Stem-themed Technic pop-up close?
When does the Lego Stem-themed Technic pop-up close?
The Lego Stem-themed Technic pop-up event is running until July 5th. After this date, it will no longer be available at Olympian City.