L’Oreal Groupe launches 19 new boutiques in Haikou Duty Free
BUSAN, SOUTH KOREA - MAY 28, 2017: cosmetic products sit on display for sale at Olive Young shop at Lotte Department Store in Busan.

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Travellers can experience professional consultation services for skincare, make-up, and haircare, along with personalised treatments at professional skincare cabins by Lancôme, Helena Rubinstein, SkinCeuticals and Armani Beauty. An array of tech-enabled beauty services will also be available, including Lancôme Skin Screen, SkinCeuticals SkinScope, L’Oréal Paris Science Table, Yves Saint Laurent (YSL) Neuro Fragrance Consultation, Kérastase’s Kérascan for scalp and hair, and a blow dry service pop-up.

With CDFG’s “Scan and Purchase” initiative, customers can make purchases with reduced queuing and waiting time.

All store counters were constructed using eco-certified and recyclable materials and pop-ups and future retail animations will be built on L’Oréal’s Eco-Design Golden Rules, where certified recycled FSC, PESC, and mono materials are optimally-weighed, made redressable, separable for disassembly, and old fixtures from previous animations to be reused.

L’Oréal Travel Retail President Vincent Boinay said: “As L’Oréal Travel Retail and China Duty Free Group, we share the same passion to provide beauty for all travellers. Haikou International Duty Free Shopping Complex is a symbol of our 20 years of great collaboration. We are proud to showcase the best of beauty with our 19 brand flagship boutiques welcoming Chinese travellers to live the exclusive L’Oréal experience – best in retail expression, best in beauty tech innovation, best in services, best in engagement and best in sustainability.”

China Duty Free Group President Charles Chen said: “With CDF Haikou International Duty Free shopping complex, CDFG’s vision is to build a shopping destination that will set a new benchmark for travel retail. We are delighted with the 19 outstanding and amazing beauty boutiques, services and experiences that L’Oréal has designed for our complex. These boutiques will certainly give our travelers many reasons to visit and repeat.”


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